I created The Story Shaman to help big-hearted people and organisations like yours create greater impact and bring your biggest story to life, for the global good.

Welcome! I couldn’t be happier that you’re here.

If you’re here, you’re probably one of the big-hearted people who are here to create good impact in the world. You probably also have a big story to tell, a calling to realise or unique gift to unleash that you haven’t been able to actualise.

I’ve got you.

I’m a 30-year veteran in strategy, storytelling and communications, a published and award-winning writer and an expert in guiding transformation. I’ve worked across sectors, from social impact and not-for-profit to higher education and science communications, to health and government. I’ve worked on big complex transformational initiatives to help visionaries like you map their pathway to greater impact.

I combine an uncommon mix of witchy wisdom and creativity with a deep understanding of story, and an ability to help people get past what is blocking them and create the impact they deserve.

I’ve also trained with and performed with some of Australia’s premier Improvisational ensembles, so I know in my bones what makes a story come alive.

I’m passionate about using my joy-centred approach to help you ignite your magic and bring your biggest vision to life.

So, feel free to explore and look around. And if you’re ready to stop spinning in circles, and to start creating the impact you long for, book in your free breakthrough call and let’s get started!

Much love x

Vasiliki (Vicki) Kyriakakis

Founder + Creative Director

THE STORY SHAMAN USES A JOY-CENTRED APPROACH BASED ON FOUR PRINCIPLES

Start with Curiosity

Every quest starts with a question: “What is calling me?” And with the willingness to hear the answer. Curiosity lets us dig beneath the rubble of your everyday, to where your dreams lie waiting to be discovered.

Get Creative

Creativity, imagination, play and joy are not fluff. They’re lifesaving tools. They unblock, disrupt, heal and open. Creativity allows you to explore potential and play with its endless possibilities.

Take Courageous Action

Change takes guts. It takes courage to uncover the hard truths, dismantle old stories and beliefs, and take a leap of faith. We’ll bring your new story into being one courageous action at a time.

Practice Compassion‍ ‍

Change is also hard. So, we hold fierce, compassionate space for transformation, creating a container where you are safe to explore, to play, to expand, to dream, and to emerge into a more resonant version of your story.

  • "Energetic, thoughtful, creative and considerate - with a healthy edge of strategy and pragmatism... Vicki shines in opening up spaces (and people's minds) to consider different ways of approaching things."

    David Robertson, Monash University

  • "One of the most energetic, playful people I have had the pleasure of collaborating with. Nothing is too hard for her, and everything becomes an opportunity for impact..."

    Kulja Culston, Australian Institute of Company Directors

  • "A rare leader who embodies the richness, depth, and harmonious complexity of human relationality. Vicki's guidance builds capability for individuals and teams in ways you didn't know you needed but will make all the difference..."

    Sonia Coleman, Dental Health Services Victoria

  • "Warm and savvy with an innate ability to talk about what matters most and bring others who care about it along as well... [Vicki finds the] stories that elevate ideas into realms where people can play and flourish."

    Michel Hogan, Independent Brand Counsel

  • "Vicki's passion was infectious - for our environment, for human-centred approaches and for quality communication that engages and inspires people to action... It was a privilege to work alongside Vicki [at Environment Victoria]... and learn from her approach."

    Victoria McKenzie-McHarg, CEO, Women’s Environmental Leadership Australia

The Story Shaman collaborates with a network of dedicated, creative + passionate experts with a shared vision to do good in the world. Here are some of those talented people…

A woman with short brown hair styled in two buns, smiling and holding a smartphone. She is wearing a colorful lanyard, layered necklaces, a pink sweater with contrasting blue, purple, and green cuffs, and has teal nail polish.

Merrilee McCoy

Merrilee is a highly skilled facilitator with over 15 years’ experience creating transformational spaces where groups can grow together and discover their collective potential. Drawing on her rich background spanning arts, storytelling, government, and business leadership, Merrilee brings infectious passion, sharp intuition, and collaborative innovation to every project—making her an invaluable strategic partner who consistently helps teams navigate uncertainty with grace while unlocking breakthrough solutions that leave a lasting impact. Merrilee and Vasiliki are also co-founding a matriarchal business together and sharing the journey as they go.

A woman with curly gray hair and black glasses smiling in front of a wooden background.

Michel Hogan

Michel helps you get clear on what matters most and how to put it to work. Her practice is backed by over 30 years standing alongside organisations In Australia and the US, and 500+ articles thinking out loud about the intersection of brand and promises. She’s a pioneering thinker, straight-talking adviser and the author of Between Making Money and World Peace and The Unheroic Work.