The Story Shaman exists to help big-hearted people and organisations bring their truest stories to life, for the global good.

A woman with shoulder-length blue and brown hair, wearing a black blazer over a blue top, standing against a textured gray wall, smiling at the camera.

Vicki Kyriakakis

Founder + Creative Director

Back in 1996, Charles and Diana were getting divorced, and I began a long and successful career in marketing and communications spanning many industries and organisations. I started by promoting TAFE courses to kids looking for where their story should begin, little knowing mine had barely started. Over the nearly 30 years that followed, I built strategy for healthcare transformations, sunk my teeth into community engagement, led calls for climate action that mobilized thousands, worked in European markets, made planet-saving research matter and more.

But perhaps my story doesn’t start there. Perhaps it starts in Adelaide growing up as a migrant kid stuck between cultures. Or perhaps it’s when I began my spiritual path and opened up to a whole new world. Perhaps it was the moment of my first heartbreak or the first time I ever performed improv on stage. Maybe it was the day I taught a room full of academics to play the improv game “bunny bunny”.

Or it might have been the day I realised I wanted to be a writer.

Perhaps my story starts right here. With you.

A single lifetime births a thousand stories. Every day we get to turn the page and find a new one.

I’ve spent three decades turning the pages of my story - writing, performing, guiding, creating - so that I could learn the soul-level tools to help you uncover what’s longing to take form. Now as Founder and Creative Director of The Story Shaman, I am living my next chapter, guiding others through threshold crossings to uncover their truest selves.

Because now more than ever, we need people with big hearts to help us create a collective future we can currently only imagine. It is my greatest wish to work with you and walk with you towards this new world.

So, let’s get started!

Book in your free breakthrough now.

The Story Shaman Way

Start with Curiosity

Every quest starts with a question: “What is calling me?” And with the willingness to hear the answer. Curiosity lets us dig beneath the rubble of your everyday, to where your dreams lie waiting to be discovered.

Get Creative

Creativity, imagination and play are not fluff. They’re lifesaving tools. They unblock, disrupt, heal and open. Creativity allows you to explore your potential and play with its endless possibilities.

Courageous Action

Change takes guts. It takes courage to uncover the hard truths, dismantle old stories and beliefs, and take a leap of faith into the unknown. We’ll bring your new world into being one courageous action at a time.

Compassion Always

Change is also hard. So we hold fierce, compassionate space for transformation, creating a container where you are safe to explore, to play, to expand, to dream, and to emerge into a more resonant version of who you are.

The Story Shaman collaborates with a network of dedicated, creative + passionate experts with a shared vision to do good in the world. Here are some of those talented people…

A woman with short brown hair styled in two buns, smiling and holding a smartphone. She is wearing a colorful lanyard, layered necklaces, a pink sweater with contrasting blue, purple, and green cuffs, and has teal nail polish.

Merrilee McCoy

Merrilee is a highly skilled facilitator with over 15 years’ experience creating transformational spaces where groups can grow together and discover their collective potential. Drawing on her rich background spanning arts, storytelling, government, and business leadership, Merrilee brings infectious passion, sharp intuition, and collaborative innovation to every project—making her an invaluable strategic partner who consistently helps teams navigate uncertainty with grace while unlocking breakthrough solutions that leave a lasting impact.

A woman with curly gray hair and black glasses smiling in front of a wooden background.

Michel Hogan

Michel helps you get clear on what matters most and how to put it to work. Her practice is backed by over 30 years standing alongside organisations In Australia and the US, and 500+ articles thinking out loud about the intersection of brand and promises. She’s a pioneering thinker, straight-talking adviser and the author of Between Making Money and World Peace and The Unheroic Work.

  • "Energetic, thoughtful, creative and considerate - with a healthy edge of strategy and pragmatism... Vicki shines in opening up spaces (and people's minds) to consider different ways of approaching things."

    David Robertson, Monash University

  • "One of the most energetic, playful people I have had the pleasure of collaborating with. Nothing is too hard for her, and everything becomes an opportunity for impact..."

    Kulja Culston, Australian Institute of Company Directors

  • "A rare leader who embodies the richness, depth, and harmonious complexity of human relationality. Vicki's guidance builds capability for individuals and teams in ways you didn't know you needed but will make all the difference..."

    Sonia Coleman, Dental Health Services Victoria

  • "Warm and savvy with an innate ability to talk about what matters most and bring others who care about it along as well... [Vicki finds the] stories that elevate ideas into realms where people can play and flourish."

    Michel Hogan, Independent Brand Counsel